Marketing staff often have issues in dealing with databases and integrating marketing intelligence with sales activities.
The INCo method provides an important option here, supporting business development activities in new markets and providing important market knowledge in existing ones.
Our programme of continued telemarketing and contact delivers specific intelligence about key clients and market sectors and this information can be important in refining and adapting marketing programmes and related activities.
INCo is able to replace inaccurate forecasting with knowledge-based understanding of potential. This in turn can aid both channel-based and direct sales activities as a result, and can prove instrumental in building the links between sales and marketing programmes.
