INCo's Unique Campaign Approach

 

The INCo approach has many unique attributes that enable us to provide an invaluable business to business lead generation campaign:

  • At the initial stages of any telemarketing campaign, INCo invest a great deal of time with clients and will maintain continuous communication throughout the campaign to ensure we build a solid understanding of our client's products and services.  This ensures a true partnership where both companies are working closely towards a common goal - getting sales teams in front of qualified, interested prospects.
  • INCo also put a big focus on quality and all leads go through internal quality procedures before they are submitted to clients
  • The main goal is for INCo to keep clients in front of highly qualified, active sales prospects.   In doing so, INCo looks to build a long term, successful partnership with all our clients
  • Throughout the campaign INCo will add value to the data by cleansing the data and collecting opt-in email addresses to aid the e-Marketing element of any campaign
  • INCo can generate highly comprehensive e-Marketing reports which assist to effectively target companies that are potentially interested in our client's offerings
  • INCo can also provide you with market intelligence - whilst on calls, INCo trained consultants will collate current IT and business information which helps to plan future marketing campaigns
  • A unique grading system enables clients to see what stage they are at with each company within the target database

Typically campaigns will run for a 3 month pilot period with a view to a longer term contract, usually 12 months.  At the end of the campaign all of the information will be 100% exclusive to the client.  Clients will also have a fully updated and graded database, a number of fully qualified sales opportunities and an accurate warming queue.

 

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