Targeted Lead Generation

Telemarketing, performed professionally, is one of the most influential ways to deliver your sales messages to prospects with which you would like to engage in a sales cycle.

Highly qualified lead generation or appointment setting is most successful when delivered using a tried and tested professional methodology.

A Targeted Lead Generation Campaign with INCo operates as a true partnership where we act as an extension to our clients Sales and Marketing departments. INCo becomes an "Outsourced, Internal Sales Team" generating b2b IT sales leads for our clients.

Our Approach:

Step 1: Campaign Planning - 'Go-To-Market' development

Step 2: Target market identification and build a suitably targeted database of 'suspect' companies

Step 3: Database creation & management - developing our own in-house systems or working directly on the client's own CRM system

Step 4: Implement telemarketing campaign - INCo will train the telemarketing team on the key sales messages, monitor call stats, remote call listening

Step 5: Identify & qualify opportunities using our MANACTA & AIDCA qualification processes

Step 6: Verify opportunities through internal quality control procedures

Step 7: Warming queue management - manage the progress of possible opportunities within the database

Step 8: Campaign management & reporting - consistently monitoring achieved results against campaign targets

For further information on how INCo can provide an invaluable business lead generation service click here