e-Marketing Benefits

 

INCo's e-Marketing software brings many benefits to your campaign:

  • Domain Masking - this enables INCo to prevent anti-spam and anti-phishing filters that are generally a problem when sending sales collateral via email
  • Subject Line Testing - INCo can send a test email to a selection of respondents with multiple subject lines.  The most popular subject line will be detected within the system and will be used for any subsequent email blasts
  • Spam Filter & Format Checkers - the e-marketing tool will check any emails prior to them being sent to detect anything which may be identified as spam or which may not be viewed easily in different email clients
  • Reporting - INCo can provide highly comprehensive reporting from the system which shows:

    • Who has opened the email, when and how many times
    • Which links have been clicked on, by whom and on how many occasions
    • Who has replied
    • Who has forwarded the email to a colleague and also who has opted out of receiving further information
    • Which email addresses the email has bounced to and why filters have blocked the email

The above are just some of the many benefits of INCo's e-Marketing software which enable us to ensure that we are maximising efforts as much as possible.  If you would like to find out more then please click here to contact us.